A publishing workflow shaped by platform constraints.
Social media scheduling product for creators and small teams. I designed the core planning and publishing flows, from queue and calendar views to post creation and format-specific states.
The challenge
One familiar “schedule” action has different rules for Stories, Reels, feed posts, and carousels. Meta API permissions and publishing limits had to be reflected in the product rather than hidden until failure.
My contribution
Mapped competitors and user flows, designed 10+ Figma screens, researched API constraints, and worked with founders and developers on feasible paths through the restrictions.
What I can show
Interaction and state design for queue, calendar, stories timeline, and post creation. The product is approaching launch; no adoption or conversion outcome is claimed here.